Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
11 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Making automated document processing intuitive for mea
We redesigned mea’s data ingestion module, optimising the user experience specifically for brokers and insurers. Guided by user feedback we reorganised the existing information architecture and designed a new visual style to reduce friction in the userflow, creating a nicer working environment for analysts to work in.
2 sprint
product mission to optimise the module’s UX and design a new UI
Creating a component library to make rolling out the new UI across other modules quicker
Introducing a Kanban board view helps to visualise and clarify task workload
Delivering complex products for PwC since 2016
For over 7 years we’ve been working with PwC teams to design and develop innovative new products. Our work has included products for client communication, knowledge sharing, education, pensions, AI processing, data visualisation, marketing and more.
7 years
providing embedded expertise in support of in-house delivery teams
40+
products and tools supported with design and/or development
This product helps companies plan employee relocations and remote work from abroad, needing to surface the most important data in the most relevant places
This tool uses AI to analyse thousands of contracts for potential legal liability issues, so a clear dashboard view was essential to summarise the vast dataset
Driving fleet insurance into the future with Humn
We designed a new version of Humn’s Rideshur product, which helps fleet managers understand the relationship between driver behaviour and risk. We supported their in-house product team with user research, design and React front-end development.
3 months
to redesign, test and implement a new front-end
Communicating risk in a way that’s both easy to interpret and buildable
To understand what information to display when, we storyboarded the entire relationship each user type has with the product
Using data to insure fleets against piracy with Tysers
Working with maritime insurance brokers to design a tool which manages and insures vessels against the risk of piracy and war. It needed to be easy to understand where risk was prevalent and easy to make sure vessels have adequate coverage.
1/2 FTE
embedded design expert to support the product team
Speaking with users helps us learn what data to show when, the key to creating effective dashboard products
Using a restyled component library for a low-code platform means new features can be shipped quicker
Ready to get started?
